Branding Your Event Website:
6 Things To Remember
These days, it’s pretty likely that if you’re throwing an event, you’re going to create an event website. It’s important to remember that your event website should be an extension of the brand – not a completely separate entity.
Below are a few easy things to keep in mind when building your event website:
Logo - Your logo is the most important and recognizable image that needs to be on your event website.
Color Scheme - Keeping website colors the same, or in the same theme, as company colors will make your website recognizably aligned with your brand.
Font - Think past the default and try to find a font that most closely matches your standard company font.
Simplicity - Don’t overcomplicate your layout.
Imagery - The quality of the website reflects on your company brand.
Tone - Who is this event attracting? What type of person does your company reach? Keep your ideal customer in mind, and your company’s branding, when writing copy for the website.